Crowdfunding
How to fund your board game on Kickstarter or Gamefound, from building an audience to delivering to backers.
Should you use crowdfunding?
When crowdfunding makes sense for a board game, what it actually demands of you, and the alternatives worth considering first.
Kickstarter vs. Gamefound
How Kickstarter and Gamefound compare for board game creators, including fees, audience, pledge managers, and late pledges.
Building an audience before launch
Why campaigns are won before launch day, and practical ways to build a mailing list and community for your board game.
Creating your campaign page
What belongs on a board game crowdfunding page, how backers actually read it, and the assets you need before launch.
Setting your funding goal
How to calculate a board game funding goal that covers real costs without scaring away backers or bankrupting you if it funds.
Stretch goals
How stretch goals work in board game crowdfunding, which kinds are safe to offer, and how careless ones destroy margins.
Pledge levels
How to structure board game pledge tiers, price the core pledge, and use add-ons without confusing your backers.
Preview copies
How to produce and use pre-production preview copies of your board game for reviewers, previews, and campaign photography.
Finding reviewers
How to find and pitch board game content creators whose previews and reviews will reach your campaign's audience.
Paid previews vs. reviews
The difference between paid board game previews and independent reviews, what each costs, and how to use both ethically.
Launch day
How to plan board game campaign launch day, why the first 48 hours decide the campaign, and what to have ready.
Managing backers
How to communicate with board game backers during and after the campaign, run updates, and handle the comment section.
After the campaign ends
What happens after a board game campaign funds: payment collection, pledge managers, late pledges, manufacturing, and delivery.