Selling Your Game
How board games actually reach buyers, from direct sales to full distribution.
Selling direct
Why selling your board game directly to players earns the highest margin and how to make direct sales work.
Selling to game stores
How to sell your board game directly to friendly local game stores, including pricing, pitching, and consignment.
Distribution
What board game distributors do, how the three-tier distribution system works, and what it costs you in margin.
Wholesale pricing
How to set wholesale prices for your board game so every sales channel stays profitable, from stores to distributors.
MSRP
What MSRP means for board games, how to calculate yours from landed cost, and why underpricing kills small publishers.
Distributor margins
How much of your board game MSRP a distributor keeps, why the discount is so deep, and what you get for it.
Retailer margins
Why game stores need to keep roughly half of MSRP, and how retailer margin shapes your pricing and channel strategy.
Selling at conventions
How to sell your board game at conventions profitably, from booth costs and demo strategy to reading whether an event fits.
Selling on Amazon
What it takes to sell a board game on Amazon, including FBA fees, the buy box, and whether the reach is worth the cut.
Selling on your own website
Setting up direct board game sales on your own website, from store platforms and shipping to driving the traffic yourself.
Print-on-demand
How print-on-demand board game services work, what they cost per copy, and when POD beats a traditional print run.
Getting your game into distribution
The practical steps to get a board game picked up by hobby distributors, from proof of demand to consolidators and terms.